Israa Al Shukri
Creative Director

ABOUT ME
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Creative Director | Storyteller
I don’t just create ads, I tell stories, I direct feelings.
Every project I take on is a chance to tell a story that moves, stirs, and lingers. I believe great creative work doesn’t just sell, it speaks, it lives, and it stays with you.
Over the time, I’ve directed campaigns for brands like e&, Peppers, Woodworld.ae, and Tadawi Healthcare, always with one goal in mind: to turn ideas into emotions people can feel through the screen. My style leans cinematic, bold, and intentional, but always human at its core.
I’m based in the GCC, and I work closely with clients who are ready to step away from generic content and toward visual storytelling that actually resonates. From concept to final cut, I stay hands-on because for me, this isn’t a job. It’s a craft.
Not just ads. Cinematic feelings.
That’s the standard I hold myself to every frame, every time.
PORTFOLIO HIGHLIGHTS
Throughout my career, I've had the privilege of collaborating with diverse clients and bringing their creative projects to life. From positioning brands to designing captivating eye-candy visuals, I am committed to delivering excellence in every endeavor.